Embrace Your Reinvention
Transform your career trajectory and launch the business you've always dreamed of.
I'm Luzia Schuler, committed to empowering women over 46 to redefine their professional lives by launching their own businesses. With 30 years of business experience, I deeply understand the challenges and fears of starting anew. My coaching approach combines practical implementation with mindset transformation to help clients navigate entrepreneurship. I believe in the potential of each person I work with and am dedicated to supporting them in creating the professional life they've always dreamed of.
A clear, personalized business vision with defined goals.
Kick off your entrepreneurial journey by creating a vision board to clearly define your business dream and set actionable goals that resonate with your aspirations.


A strengthened mindset ready to tackle the challenges of entrepreneurship.
Shift your mindset to fully embrace your entrepreneurial path. Utilize confidence-building exercises and mindfulness practices to overcome fears and build resilience.
A draft business plan that provides a roadmap for your venture.
Start laying the strategic groundwork by developing a detailed business plan that outlines all necessary steps to successfully launch your business.


Deep insights into your target market and ideal customer.
Dive into thorough market research to understand the competitive landscape and pinpoint your ideal customer. Gain the insights you need to ensure your business meets market needs.


A compelling brand identity tailored to your business.
Establish a strong brand presence this week by creating a consistent and appealing brand message that resonates well with your target audience.


An operational business website and active social media profiles.
Get hands-on with setting up your online presence. Learn to manage an effective business website and use social media to foster business growth.
A solid understanding of business finances and a preliminary budget.
Gain critical financial literacy necessary for your business's success. Set up practical budgets and understand basic forecasting and accounting.
A comprehensive sales strategy ready for implementation.
Develop essential sales skills through practical training and role-playing scenarios, crafting strategies that efficiently convert prospects to loyal customers.


A set of efficient, scalable business operations.
This week, focus on establishing and managing day-to-day operations to ensure your business operates smoothly and efficiently.
Established connections with industry peers and potential mentors.
Discover the power of a robust business network. Learn effective networking strategies and actively participate in events to connect with industry experts and potential mentors.
Strategies in place for sustainable growth and scalability.
Prepare for future growth by learning effective management tactics and scalability planning, ensuring your business can adapt and thrive in new markets.


A fully integrated business plan ready for execution.
In the final week, review all progress and make necessary adjustments to your comprehensive business plan, ensuring everything is set for your official launch.
Transform your career trajectory and launch the business you've always dreamed of.